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All of us have faced that annoying moment at the breakfast table when the parents are trying to force us to have Chyawanprash. While we know it is good for us, we just cannot stand to start every morning with that bitter, sticky, black paste. Unfortunately, even if we know it is good for us, the taste is just unbearable! Now, just imagine if we were able to have the Goodness of Chyawanprash and the ease of a candy? Dr. Vaidya’s Chakaash solves your childhood nemesis and does exactly this!

While Ayurvedic sages and gurus perfected Chyawanprash ~5,000 years ago, this paste is very difficult to have on a daily basis. A mixture of traditional Indian herbs and spices like taj, lavang, elaichi, amla (Indian Gooseberry), jayfal and saffron, Chyawanprash is a rich source of vitamin C and helps in stimulating immunity, enhancing energy, promoting digestion and fighting off infections. It is also known to reduce cholesterol, normalize blood pressure, purify blood and revitalize skin. To mask the taste of the herbs, most brands of Chyawanprash also add sugar to the formulation.

Because of its taste and format though, kids hate to have this paste. Kids run when moms try and force down the spoon every morning. Luckily, Dr. Vaidya’s has spent 150 years perfecting the ideal concoction of this age-old mixture. Moving away from the inconvenience of the sticky, bitter, paste in a bothersome jar, the company has created a perfect solution to bring Ayurveda’s oldest formulation into your pocket. Dr. Vaidya’s Chakaash, is comprised of as many as 17 herbs and brings the Goodness of a spoon of Chyawanprash to you with the novelty of a toffee. And, interestingly each toffee even has less sugar than a spoon of the paste*.

Among the various benefits of herbs present in Chakaash, Amla, acts as a rich source of Vitamin C while promoting brain functionality, healthier skin and hair. Elaichi acts as a detoxifier, Lavang provides antiseptic properties, Jatamansi acts as a nerving tonic and aids in memory enhancement, while Taj energizes your body and helps in digestion. Put together, this Chywanprash toffee improves your immunity and energy levels, enhances your body’s resistance, keeps illnesses at bay, aids in digestion, helps provide sound sleep and enhances your appetite along with overall body functions. It is also beneficial for toning muscles and regenerating tissues. Suitable for all age groups, this toffee gives you the nourishment and energy boost traditionally present in Chyawanprash with only 1/3 the sugar content*. Keep a pack on your desk or at the breakfast table, it is easy to eat and carry along on the go. Kids love it so much that it can even be given as a treat!

So, whether you’re looking to build up your defenses during cold and flu season, or create long-term immune support to help so that you can play sports in rain or shine, choose Chakaash- the convenient, natural, healthy way to strengthen your immune system- an Ayurvedic immunity booster that’s right for you!

* compared with an average sugar content of the most popular brands in the market.

About Dr. Vaidya’s:

Dr. Vaidya’s is a new age Ayurvedic products business founded by a family with 150 years of Ayurvedic heritage. Over the last 150 years, Vaidya family members have passed down formulations from generation to generation and treated thousands of patients in the process. Today, the company owns 96 FDA approved formulations for Ayurvedic proprietary medicine all manufactured in-house in our own ISO 9001:2015 approved, GMP certified factory in Silvassa (250 km from Mumbai) that has also recently been US FDA Approved.

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